The amount of alcohol consumed in England could be much higher than previously thought, a study suggests.
They found there was a significant shortfall with almost half of the alcohol sold unaccounted for in the consumption figures given by drinkers.
This suggests as many as three-quarters of people may be drinking above the recommended daily alcohol limit.
The researchers reached their estimates by factoring in the "missing" alcohol - and found excess drinking was far more than suggested by official figures, they told European Journal of Public Health.
Experts said much alcohol use went unreported, partly because drinkers did not admit or keep track of how much they consumed.
'Health implications' The study found that 19% more men than previously thought were regularly exceeding their recommend daily limit - and 26% more women.
Total consumption across the week was also higher than officially thought - with 15% more men, and 11% more women drinking above the weekly guidelines.
The current recommendation set by the UK Chief Medical Officers is not to regularly exceed four units per day for men and three units a day for women; the Royal College of Physicians recommends weekly alcohol limits of 21 units for men and 14 units for women - although these are currently under review.
Sadie Boniface, lead author of the study at University College, said: "Currently we don't know who consumes almost half of all alcohol in England. This study was conducted to show what alcohol consumption would look like when all of what is sold is accounted for, if everyone under-reported equally.
"The results are putative, but they show that this gap between what is seen in the surveys and sales potentially has enormous implications for public health in England."
The team used alcohol sales data from Revenue and Customs and compared it with two self-reporting alcohol consumption surveys conducted in 2008 - the General Lifestyle Survey (GLF) which analysed average weekly alcohol consumption in 12,490 adults, and the Health Survey for England (HSE) which looked at consumption on the heaviest drinking day in the previous week among 9,608 adults.
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