Thursday, February 28, 2013

INTEL IN TUG OF WAR WITH ARM OVER LOW-COST ANDROID TABLE MARKET


A tug of war have started between the worlds largest chips maker, Intel and ARM and who best will be patronized in the chip installation business for android-based tablets, as intel shows off with one of the first low-cost android tablets with an Intel x86 at the mobile world congress, therefore putting ARM, whose processors goes into most tablets today on the run.



As if that was not enough, Asustek released a 7-inch tablet running a single-core Intel Atom Z2420 processor code-named Lexington, which is targeted at low-cost smartphones and tablets. Priced at $249, the tablet has 3G voice and data capabilities, and Asus claims it offers nine hours of battery life. The tablet includes multiple cameras and a 1280 x 800 pixel screen.
That tablet is comparable on price and features to low-cost 7-inch Android tablets with ARM processors. Hewlett-Packard recently introduced the Slate 7 with a dual-core ARM processor, which starts at $169 and offers 6 hours of battery life but does not have 3G capabilities. Google’s Nexus 7 tablet starts at $199 with a quad-core ARM processor, but the price goes up with the addition of mobile broadband features.
Intel is just getting started in the low-cost Android tablet market. The company has so far offered the Atom Z2760 processor, code-named Clover Trail, only for Windows 8 tablets. Wanting to leave Clover Trail largely to Windows, Intel last year decided to develop Lexington, which is a variant of Intel’s Atom chip code-named Medfield.
Lexington chips are already found in low-cost smartphones like Kenya phone maker Safaricom’s Yolo, which is priced at about $125. More Lexington-based smartphones are expected from companies like Lava International and Acer in developing countries.

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